The last month has been very busy for the sales team of Médoc Export. No less than two trips in Asia have been organised between the end of October and the beginning of November.
The conseil des vins du Médoc created the university of Médoc wines in order to promote the eight regional appelations. Focused on professionals these conferences have allowed to gather more than 2.200 people in five cities and also around 40 journalists.
This year the alliance of Crus Bourgeois has organised a one week trip in five asian cities between China and Japan. Free tastings and press conferences have been held in Canton, Pékin, Shanghaï, Hong Kong and Tokyo. Open to professionals these events have reunited more than 2.000 people.
